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Posts Tagged ‘International’

Five Honored with SAE International 2010 Lloyd L. Withrow Distinguished Award
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Read more on SYS-CON Media

Deborah Rinner is the Director of International Protocol and Corporate Etiquette Programs for Tero International, a recognized leader in the research, development and facilitation of corporate training programs designed to build interpersonal skills. Programs include: Presentation Skills, Etiquette, Dining Tutorial, Intercultural Competence, Negotiation Skills, Leadership Development, Executive Coaching, Teambuilding, Interviewing Skills, Professional Image, and Inspirational Keynotes. This video clip features a brief segment of a keynote presentation on the subject of Business Etiquette. For more information about Tero International visit www.tero.com

Tero International, Inc. is a leader in the research, development and facilitation of interpersonal skills training programs, keynote presentations and executive training. Topics include: Business Etiquette, Dining Tutorial, Intercultural Competence, Presentation Skills, Professional Image, Negotiation Skills, Teambuilding, Time Management, Leadership Development, Interviewing Skills. This video highlights the research, development and facilitation of Tero’s etiquette, dining and intercultural training programs led by Deborah Rinner, Director of International and Corporate Etiquette Programs. For more information about Tero International visit www.tero.com.

Cultural Adaptability — Recommendations for International Companies Working in Russia
“For a German and a Finn, the truth is the truth. In Japan and in Britain, it is all right if it does not rock the boat. In China, there is no absolute truth. In Italy, it is negotiable.”

Read more on The Moscow Times

Boston Ocean Racing Takes 2nd in Fleet at 30th Annual St Martin Heineken Regatta; Bests Top International Competitors …
BOSTON—-Boston Ocean Racing, a high-performance ocean sailing race team and charitable organization, recently competed in the internationally recognized 30th annual St Martin Heineken Regatta.

Read more on Business Wire via Yahoo! Finance

SAE Institute Announces International Launch of New ‘Digital Journalism’ Programme
22 March 2010 SAE Institute Dubai, the world’s largest creative media educator, today announced the international launch of a new Digital Journalism programme in conjunction with its industry sponsor JVC Professional.

Read more on Zawya

Your international business development can easily be jeopardized with bad sales and marketing copy.

In international business development using your domestic sales and marketing materials will jeopardize your international results.

For all of your foreign clients you will need to have your sales and marketing materials written for your foreign country.

But how can you avoid translation blunders? Well let’s side-step the question of translation.

There is one important rule for getting high power sales and marketing communication:

You need the right person to do the job.

And the same rule applies for copy that gets results in a foreign language.

Not just any “right” person.

If your business is worth anything, you need to have all of your sales and marketing materials written, or at the very least proof read in detail, by a professional who is an expert in your particular business and good at writing sales materials in his own country.

The professional may be called different titles in different countries. He might be called a “copywriter”, or a “communication expert”, or a “marketing expert”. You will have to double check that this professional does actually write good sales copy for his job.

This will give you quality sales copy in the foreign language.

Having the right professional write your sales copy is often much better than having a professional translator translate your sales copy into a foreign language.

The right person will look at all of your marketing and sales materials to understand all of your current sales points. He will then “translate” these sales points culturally to the his own market and write you good sales and marketing materials in the foreign market.

The Right Foreign Writer’s Profile

Just to emphasize this again, ideally the person writing your sales and marketing materials should:

Be of mother tongue in the foreign language
currently live in your target market
be a active professional in writing good sales copy
have a significant professional background in your business
be highly fluent in your language to fully understand your marketing communication to your current markets

If the writer does not meet any one of these points, your sales copy will lose its power to generate foreign.

If two or three points are missing…maybe you should revise your objectives.

Real World Challenge

In the real world, businesses do not take the time to get their international sales and marketing materials written by someone meeting all of these qualifications.

Companies don’t want to spend the time to find the right person, don’t know where to find him, or don’t want to wait for the translations.

Companies also imagine the translation budget will be way out of their means without trying to find the right solution to fit their budget.

And yet you might be closer to finding the right person than you think.

Guerrilla Solutions To Get Good Foreign Copy Fast And Cheap

If your international business development is on a tight budget, why don’t you ask questions when doing your foreign market research over the phone? Start networking “over there”. Ideally you need to find a writer living and working in your foreign county. So starting there makes sense.

Keep networking, find out where such people are located, what their job titles can be, whether other professionals also need to do good writing. Keep looking.

You might find a foreign sales agent who would write your sales copy for you for a higher commission selling your product to clients in his country. A good international sales agent might already be doing this for his clients.

If you start off by limiting your foreign sales content to a single landing page and a monthly foreign communication tool for example, you will find it easier to find the right solution quickly. As you become more familiar with the international landscape you will know where to look for better solutions.

Thinking outside of the box and using both the phone and the internet will help you find the solution you need to get great sales copy in a foreign language.

This will give you sales copy guaranteed culturally blunder-free.

And more importantly, your sales copy will have the power to get you international clients.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map

Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business

The International Association of Business Communication has over 100 chapters across the globe. In Australia there is the Victoria Chapter, whose members are rapidly growing. The IABC was founded in 1970 and today has a stronghold of over 16,000 members globally. These members are from a spectrum of organisations like consulting, government, corporate and non-profit organisations.

About IABC

As said above, the IABC was founded in 1970 and to date it has helped numerous people find jobs, hone organisational skills, find and tap into potential markets while making a strong network through the association. With IABC, members become better strategists and more interactive, integrated and international communication experts. Cropley Communication is a member of IABC and is an expert in the communications field. For more info, click www.cropleycomms.com.au.

Some areas in which the members of IABC hold positions:

• Public Relations
• Corporate Communication
• Media Relations
• Internal Communication Strategy
• Public Affairs
• Government Relations
• Community Relations
• Change Communication
• Marketing Communication
• Human Resources
• Education
• Video Production
• Graphic Design
• Consulting

How does IABC help?

IABC helps you in many sectors like providing Accreditation for its members and also undertakes many research topics so as to provide the best information to its members. But let’s talk about how they help in the jobs sector in detail.

Jobs Sector

The International Association of Business Communication has job solutions for all those looking for work or employers looking for prospective applicants. IABC has an integrated online Jobs board and even allows you to post an anonymous resume just so you can see what offers you might get. Employers can take a look at the applicants and decide upon whom they would like to interview.

Applicants

• Can View Jobs
• Get Job Alerts when you become IABC members
• Get a Job Seekers Account
• Post Your Resume
• Use Career Tools and Resources

Employers

• Can View Resumes
• Post a Job
• List Products and Pricing
• Get a ‘My Recruiting Account’ with IABC

IABC helps you:

Improve at your Job
They help you make a bigger impact at your job, as you can learn from the experience of thousands of members. You can also learn from their fresh ideas and thoughts and innovative problem solving techniques. As an industry association you can gain your professional accreditation ABC a standard recognised globally for business communicators

Hone Your Skills

IABC have a plethora of how-to articles that can help solve most of your problems. This library is accessible 24 hours a day to everyone and can definitely help you ace that professional challenge. There are many training sessions available, too, on various professional topics, which you can access through the web, phone or in designated classrooms. There are reference modules available too, called IABC’s Knowledge Resource Manuals.

Market Tapping

There are many job listings on the website, thus helping you find the job you are looking for. Employers list their job openings and constantly view the applications. You can even network online face-to-face to find hidden job opportunities for communication professionals.

Networking

With IABC’s Chapters around the world you can tap into local professional development and newtorking events whereever you may be. Giving you access to leaders in communication across the globe.

International students forge some global ties
Thousands of miles from their home in South Korea, the Kwon brothers are blossoming here in Holland. Jim and Max Kwon, international students at Holland Christian High School, enjoy making new friends. The two — who’ve been in the area for more than two years — have gotten so good at it, in fact, that they’ve started to pass on tips to other international students in the Holland/Zeeland area …

Read more on The Holland Sentinel

In the international scene, knowing and identifying cultural differences can make a big difference between successful business negotiations and mortifying rejections. International business communication plays a major role in this, as knowing how to communicate through their point of view is a great advantage.

Each country has their own way of saying things, what may not be offending to you may be offending to them. International business communication is all about knowing the important thing that lies behind peoples words in the international arena.

International business communication is communicating across cultures and the first thing you must always put in mind is the basic understanding that one size doesnt fit all. Always putting in mind that the cultural practices or habits you have does not mean that everyone else around the globe does. As they say, When in Rome, do as the Romans do.

The most important and worrying variables in the international scene of business are the cultural differences that most international business executives fail to comprehend resulting in most international business slip-ups. The failure to identify and adapt to these differences through effective international business communication can mean the difference between a closed deal and a faceless failure. Assuming cultures affect the way people communicate with each other and language above all else, is the core of culture.

Culture is the different ways in which people behave, act, or think towards themselves, families, and other people in the society. It includes customs connected with social, political, family, and religious values. Different cultures have deviating values for time and its use, for personal space, and for family values and chats. These differences must be identified and recognized to bridge the gaps between cultures and for real communication to take place.

Some of the effective international business communication guidelines that may help you swing that deal are:

Listening with an open mind

Communicating across cultures is all about putting aside personal feelings and listening deeply to the person talking. Develop your listening skills and learn how to hold your tongue. Knowing your own culture and the others culture as well will give you a better chance of bridging the differences. Keeping an open mind and sensitivity to these differences is a key factor for better communication.

Non-verbal and Verbal behavior

Every language had their own linguistic preferences, and these preferences will give clues about those particular cultures behavior, manners, and thinking. The English use modesty and understatement, and are sometimes purposely unclear to avoid confrontation and very polite. Eloquence, expressiveness, and flowery of words are most common among Italians and Spaniards, Germans on the other hand are very logical in manner. Knowing what people mean when they say yes is very important; it may mean yes, I understand but not yes, I agree.

Gestures

Gestures involves sensitivity and awareness, as gestures that are not offending to you might be very offending to the other, as in the case of beckoning someone to come over, some would hold out their hand with the palm up and then move the fingers gesturing the person to come. In Asian culture however, this gesture is considered rude. To gesture someone to come in Asian culture should be done with the palm facing down and then rolling the fingers.

Learning effective international business communication is communicating across cultures, and it takes great sensitivity and awareness by studying cultures and becoming more perceptive and adaptable in communication efforts.