Competitor Intelligence: Strategy, Tools and Techniques for Competitive Advantage

Product Description
Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy – only a stab in the dark (or an ice-pick through the head!) This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same – whether you do it yourself or employ a specialist consultancy. It also offers advi… More >>

Competitor Intelligence: Strategy, Tools and Techniques for Competitive Advantage

Essential career management and communication secrets to protect your career through the recession.

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